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I was born a creative, from the moment I could hold a pencil I would draw. Creating my fashion magazines with clothing designs and writing poetry, I thrived on art in many shapes & forms, inspiration came from anything that captivated me. 

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One of my first jobs was working in a local art gallery that showcased local artists' work in the form of Papier-mache chickens, beautifully beaded jewellery, handwoven silk scarves & magnificent African art pieces. Here I thrived on merchandising the products and letting my creative flair take the reigns, draping scarves on pig sculptures & bejeweling chickens with beaded necklaces. I loved the artistic freedom my boss gave me.

Soon after, I embarked on my first adventure as a young adult, moving to London.

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London shook my little 20-year-old self to its core. Wide-eyed with all the sites, scenes & sensations of the bustling city I got a job with a South African who had a very successful marketing & events company.

Here is where I grew up, the things I saw and learned were invaluable. I was a part of a small team that orchestrated some of the most amazing events in London, two that stood out were the Tutankhamun exhibition at the O2 arena and arranging the Eurostar year-end staff party that was hosted at Koko nightclub in Camden Town. Being a PA for this company taught me so much, I had to arrange artworks for coffee sleeves, working with the Egyptian president's PA for artwork approvals & dealing with Clarence House was an enormous highlight in my career, arranging bouquets for The Royal family, and all this at only 20 years old... pretty proud of little Christine.

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On my return home I joined my mom's business, The Treat Company. I worked myself up in the company starting at packing in the factory, in time I taught myself what I needed to know by looking and listening, and very soon I had worked my mom out of her position. I would deal with clients, process orders, and despatch them with our local courier companies, but by far the best part of working at The Treat Co was the product development & packaging. This is where I truly understood my passion for design & the creative process. I would have my finger on the pulse of trends, Pantone's, brands & packaging...and I LOVED it! I had a knack for aesthetics and understanding composition, colour theory, and bright new ideas.

 

Fast-forward to 2020... Covid strikes and the world is turned on its head, including The Treat Company...but in hindsight, I am grateful in many ways for how Covid shape shifted my life to where it is now. I no longer work full time at The Treat Co and now manage everything design, digital & online. I manage the social media platforms, having grown our presence by quadrupling our following with no paid advertising...just organic growth, managing email campaigns, maintaining the website, and managing the online store. I also love to be involved in product development & packaging design where my creativity comes alive with new ideas and concepts. 

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Working freelance has also opened so many creative doors for me. This year I was hired to complete a series of Guides Helping Single Mothers learn to thrive. This job included all the design aspects, topic research, and copywriting and creative writing. It was an all-encompassing job, that was very demanding but I enjoyed every step of the journey and what I learned. This year also brought designing the logos and brand identity for a new guesthouse in Oudtshoorn which will soon be a website and social media management client of mine. 

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I hope this snippet of my history gives you a good idea of who I am. I love to learn, and no job is too big or too small if I see that it will benefit me in a holistic way and in a way that aligns with my core values. I believe in intentional design and living, thought-provoking concepts, and things that connect with the soul.

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Thank you for reading my creative journey, it is how I got to where I am and I wouldn't change it for the world!

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Christine x

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