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Hapi Flavour Kitchen
Project Type
Branding, Photography, Packaging Design & Sourcing & Printing.
Location
Plettenberg Bay South Africa
Date
2023
Creating magic: Hapi Flavour Kitchen
Crafting the Story of Hapi Flavour Kitchen
Project Overview:
Hapi Flavour Kitchen is a brand rich in flavor and passion, inspired by Egyptian folklore and the tales of the deity Hapi. My research into Falafel, Hapi's flagship product, led me to discover stories of the Nile's floods, the hippo, and the lotus flower, giving birth to the unique character of Hapi the Hippo.
Role and Responsibilities:
My work with Hapi Flavour Kitchen encompassed a wide range of creative and branding tasks, including:
Logo Design: Creating a distinctive and memorable logo that embodies the essence of Hapi Flavour Kitchen.
Branding: Developing a cohesive brand identity that tells the story of Hapi and its flavorful journey.
Packaging Design: Designing, printing, and sourcing packaging that stands out and reflects the brand's story and social responsibility.
Photography: Capturing high-quality images to showcase Hapi's products and brand personality.
Social Media Management: Building a strong online presence through engaging content and consistent branding.
Website Design: Designing a user-friendly and visually appealing website that enhances the brand's online presence.
Creative Journey:
One of the most rewarding aspects of this project was being part of Hapi Flavour Kitchen's journey from conception. Being involved in every stage of the brand's development allowed me to craft a story that is authentic, compelling, and easy to communicate and market.
